November 24, 2022
The feeling of being treated as special a little more than others is the one most people around the world would like to have. For example, how happy and pleasant would you be if you entered a coffee shop that you frequent for coffee and brownies and discovered that the shopkeeper had saved your favorite brownie despite the fact that all the others had been taken away?
You will be so happy, right? and I am sure that you will also start to have a liking for the shop and the people there too. Well, this, my people, is a simple example to illustrate the influence which personalized services can have over us.
The strategy of personalization has been one of the most used and most effective marketing strategies in the world since time immemorial. All the successful entrepreneurs, colossal companies, and big brands use this very strategy in varying ways.
One of the most common applications of personalization that is being used by marketing professionals and strategists is the method of email marketing.
As we all know, communication through emails has a more formal and official touch to it, unlike any other method of communication via mobile chats, applications like WhatsApp or any other sort of it. People find the messages that they get through mail more endorsed and authorized, and this is the reason why we should consider emails as an effective method of our business communications with clients.
We can script emails to multiple clients simultaneously via email too, but this has a minor downside too. The thing is the fact that receiving a message through email feels official, which is the same reason people ignore them. I.e., sometimes when people get too many automated emails, they feel they are ordinary, they can’t find anything to open or read the message, and this will eventually turn into a loss for the sender in many ways.
The power of personalized emails comes into play here. Personalized emails, in brief, can be defined as emails that include dynamic content crafted specially for a specific client of yours, which you have added by collecting and evaluating specific sets of data or information on them. These dynamic contents, which make a simple message into a personalized one, are known as variables. The greater your understanding of these variables, the sharper and more effective your emails will be.
Let us look into a personalized email marketing example. Suppose you have about a hundred clients in business and five of them are from India. Imagine yourself sending all your clients a newsletter in the month of August. Indian Independence Day comes in the month of August. You can use the information you have on hand to include an early Independence Day greeting in the emails you send to those five specific Indian clients. Even though you are sharing the same newsletter that you are sending to the ninety-five others, these five from India will feel your mail as special since you have expressed a personal wish for them.
It’s possible that you have also come across such personalized email examples, right? Don’t get fascinated to know that there are platforms and services like “HubSpot personalized emails” which prepare automated personalized emails for your clients with absolute ease.
The variables you collect about a client would be based on their purchase history, time zone, past behavior, culture, interests, and much more. The key is to gather as much information about your client as possible and then research how you can use that information to provide personalized services or messages to them.
It is proven that emails which are sent with a dynamic and personal element in them have a higher open rate and engage time, and thus much more chance of purchase or usage of the product or service being given by the sender.
The top reasons why you need to add a personal email to your arsenal to conquer the hearts of your clients are:
- Non-personalized emails make your email sound generic and robotic.
- Adding in a personalized element like a custom-made subject line can get you higher response rates.
- Personalized emails help you to establish a deep and strong relationship with your clients; the feeling of being treated specially can really give you more benefits.
- Personalized emails help you to build a positive backlinking experience for your websites.
You could use some of these simple strategies to craft a well-designed personalized email templates and options.
- Have a detailed track record of the activities of your clients. This helps you to congratulate them when they have achieved a milestone or console them while they are going through a crisis.
- Learn about the personal interests of your clients and add in information regarding them while you are communicating.
- Research on the common things you and your client have in both, because your client’s having the feeling that you have something in common with you will surely help to make a bond with them.
The things we have discussed here serve as a basic window to the world of personalized emails and its benefits, and we are sure that you will be able to achieve more in benefit if you decide to widen the window and get yourself into it.
