Why website revamp is necessary for a business?

January 12, 2022

Your website is normally the first point of connection for potential clients or partners. It is where people will evaluate whether it is worthwhile to invest their money or time, and no one wants to invest in something that feels obsolete or out of date. That is why, now more than ever, it is critical to keep your website fresh and distinct—and to ensure you are making the correct impression.

While small updates here and there can help keep your content fresh, they can’t substitute for a full revamp. In our experience, every 2-3 years tends to be the sweet spot for a website redesign. Usually in that amount of time, new UX principles have emerged, consumer demand has shifted, or your brand has undergone some of its own updates—all reasons to revisit your website experience and objectives.

If you’re not sure your website really needs a redesign quite yet, then ask yourself the below questions. If you answer ‘yes’ to any of them, you may want to start planning for a website revamp.

• Is your website still not responsive?
• Do your competitor sites look better than yours?
• Is your site old and outdated?
• Does your site take a while to load?
• Is the website experience lacking on desktop and mobile?
• Is it a headache to add new tools or make simple changes?
• Are sales or conversions declining?
• Is it a struggle to find information on your site?

1. More cost effective in the long run

Rather than throw money at short-term or band-aid solutions, a full redesign allows you to get it right from the start. Take time to audit your current website and look for opportunities to improve the user experience and overall usability of your website. Doing so can increase conversions and revenue.

2. Cohesive brand identity

Very rarely is a website handled by one single person. And even if it is, it’s still pretty rare that every update over the months or years has stayed consistent with your brand’s identity. A website redesign gives you the opportunity to take a step back and ensure your brand is putting a cohesive foot forward.

3. Improves SEO and site performance

Just like revisiting your brand identity, website redesigns are a perfect time to optimize site performance with relevant keywords. Ensure your website’s content matches what users are searching for and what they can find when they arrive.

4. Refreshed content strategy

You’re enhancing user flows, improving content and optimizing the experience. But what about your content strategy? Think about your digital presence holistically and refresh your content strategy in tandem with your website to create a unified, cohesive and modern digital powerhouse.

5. Optimized site experience

When 88% of online consumers are less likely to return to a site after a bad experience, it should be a priority to keep your site technically sound. Operating with an older, outdated content management system can mean technical complications and management limitations that will affect SEO, UX and eventually conversion rate. But updating your CMS can improve site functionality, security vulnerabilities and overall website performance. As well as provide an opportunity to relook at browser compatibility and responsive designs.

6. Increased flexibility

Updating your CMS, especially switch to a custom system, can provide more control over your content. At the same time, you can implement new technologies and ensure your software is at peak efficiency for your business and your users.

7. Responsive for all screens

As mobile usage continues to prevail; brands must keep in mind all screen sizes during a revamp. Responsive web design allows for this flexibility and accessibility on all screen resolutions. This is beneficial for your brand because it’s creates a unified look and feel across mobile, tablet and desktop without needed unique websites. It also consolidates your analytics and is easier to manage—especially when it comes to ongoing optimizations.

8. Reduces site speeds

Google released a speed update in July 2018, indicating that mobile site speed is now a major ranking factor for mobile search results. That means an older website, running older programming frameworks will always perform slower than website running new technologies—and get dinged for it in search rankings.

9. Improves security

With cyber threats and hidden risk lurking everywhere in the digital web, it’s crucial for brands to ensure the security of their private data and that of their users’. That’s why this an important benefit to end on, from both a user and brand standpoint, when it comes to website redesigns.

Website redesigns can be frightening, especially if you haven’t done one in a long time. However, the benefits of redesigning your site sooner rather than later can have a significant impact on your business and customers—and that is worth it all.